In the pre production of the film and writing the plot, we found it quite easy to target our audience demographic mainly because, its us! Our audience is the same age as us and ideas were developed by us. I believe that to attract an audience you have to relate with them, below are some examples that appeal to our target audience.
The girl in the red dress is something our demographic can relate to, partying and living life to the fullest. Going out drinking can relate well to our 18+ audience. Below i have embedded a song which includes teenagers having 'fun' partying. although it is quite cheesy.
The couple arguing is also something our audience can relate to. Young love. And because they can relate to this they enjoy almost re-playing it on screen.
The use of modern technology, we thought would appeal to anyone who came to watch our film, but particularly our younger audience because they are digital natives. We wanted to show that although technology is a good thing, you also need to be careful with it because situations can get out of control. The use of a mobile phone targets anyone with a mobile because the storyline which we integrated into our thriller held a message of being careful who you talk to and give your number to, so we wanted to try to get that across and appeal to the target audience at the same time.
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